13 Oct

Mol Campus

Budapest, Hungary

Digital Factory-Salesforce Meetup 2026

13 Oct, 2026 - 17:00-20:00

What happens when loyalty goes beyond points and rewards? Discover how Digital Factory is evolving into an ecosystem and Loyalty-as-a-Service business, creating measurable value through technology, data and digital experiences. Explore real-world results, lessons learned and what we can offer you!
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At Digital Factory, we’ve built loyalty experiences that reach millions – and now, we’re opening the doors to share how we do it. Join us at MOL Campus for an exclusive, innovation - driven meetup in partnership with Salesforce, where digital transformation meets customer connection.

About the event

This event brings together business leaders, innovators, CRM experts, and design managers to explore how loyalty helped MOL build a strong digital customer base of more than 5 million in CEE, how it can create benefits for external partners such as sport clubs and what are the value creation potentials for your specific business.

On the keynote session you’ll discover how Digital Factory evolved from the provider of a core retail loyalty program within MOL Group to a digital partner for external clients to create value and customer engagement through loyalty and CRM platform (from the visioning through the implementation to the operation).

During a lively roundtable discussion we’ll share our learnings of embedding non-core solutions and 3^rd party services into the loyalty program: how it generates additional margin and customer satisfaction, how it is built up from technology perspective and what are the next steps planned.

I want to attend

The main stage features

Business

Road from core retail loyalty to widening the scope towards ecosystem

Márton Homola

Digital Factory
Head of Loyalty & Ecosystem Product Managent & Design

Business

Loyalty-as-a-Service: turning loyalty capabilities into a service

Márton Takács

Digital Factory
Loyalty-as-a-Service
Product Manager

Business

Placeholder: Bridging technology and business through connected loyalty ecosystems

Tibor Horváth

Salesforce

Round table

Loyalty-as-a-Service Panel featuring Márton Takács, Ádám Gyökhegyi, Máté Tilk, Tibor Horváth and Géza Mátrai - a dynamic conversation about scaling loyalty beyond industries.

Ádám Gyökhegyi

Digital Factory

Vince Takács

Digital Factory

Máté Tilk

Digital Factory

Tibor Horváth

Salesforce

Géza Mátrai

Salesforce

After the talks

After the talks, the event transforms into an expo-style breakout session, where our experts dive deeper into real-world cases around 2 topics. These short, repeatable “pitch sessions” give everyone the chance to connect with the topics - and people - most relevant to them.:
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1. How Digital Factory creates value through personalization for MOL Group and for external clients?
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2. How Digital Factory designs features & digital channel (design steps towards a well-functioning feature-set) for MOL Group and for external clients?

Expect hands-on insights, real stories backed by results and learnings and networking opportunities with some of the best minds in digital transformation. This isn’t a typical corporate event - it’s a look under the hood of one of CEE’s most advanced digital ecosystems and deep discussions about what it can generate for your business.

And yes - great snacks, even better conversations!

Registration is open!

Attendance is free, but registration is necessary. Please sign up all your colleagues who are interested in attending so we can make the proper arrangements.We are looking forward to meeting you!

Date: 13 Oct, 2026 - 17:00-20:00

Location: 1117, Budapest, Dombóvári út 28, MOL Campus

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