17 Nov

Mol Campus

Budapest, Hungary

Digital Factory-Salesforce Meetup 2025

17 Nov, 2025 - 17:00-20:00

The road to 5, and to 10 million retail customers in CEE powered by MOL Move. How is this applicable to the world of sports fan engagement?

At Digital Factory, we’ve built loyalty experiences that reach millions - and now, we’re opening the doors to share how we do it. Join us at MOL Campus for an exclusive, innovation - driven meetup in partnership with Salesforce, where digital transformation meets customer connection.

About the event

This event brings together innovators, data experts, and design leaders to explore how loyalty helped MOL build a strong digital customer base of 5 million in CEE, and why it’s essential to reach the next 5 million. Along this journey, MOL Move is also becoming the foundation for Loyalty-as-a-Service (LaaS) - a flexible, data-powered solution enabling brands to turn everyday interactions into lasting relationships. You’ll get a firsthand look at how this has already happened in football.

Through keynote sessions and a lively roundtable discussion, you’ll discover how digital technology, analytics, and human-centered design come together to create measurable business impact.

I want to attend

The main stage features

Business

Driving business transformation through loyalty and service design

István Mag

Digital Factory

Tech

Architectural and data innovations powering cross-channel personalization

Máté Tilk

Digital Factory

Business

Placeholder: Bridging technology and business through connected loyalty ecosystems

Tibor Horváth

Salesforce

Round table

Loyalty-as-a-Service Panel featuring Márton Takács, Ádám Gyökhegyi, Máté Tilk, Tibor Horváth and Géza Mátrai - a dynamic conversation about scaling loyalty beyond industries.

Ádám Gyökhegyi

Digital Factory

Márton Takács

Digital Factory

Máté Tilk

Digital Factory

Tibor Horváth

Salesforce

Géza Mátrai

Salesforce

After the talks

After the talks, the event transforms into an expo-style breakout session, where our experts dive deeper into real-world cases: from the evolution of MOL Move, to data-driven UX optimization, to partner-ready loyalty capabilities. These short, repeatable “pitch sessions” give everyone the chance to connect with the topics - and people - most relevant to them.

Expect hands-on insights, real stories of experimentation and growth, and networking opportunities with some of the best minds in digital transformation. This isn’t a typical corporate event - it’s a look under the hood of one of CEE’s most advanced digital ecosystems.

Whether you’re in marketing, tech, product, or consulting, you’ll leave inspired by what happens when data, design, and determination come together to redefine loyalty.

And yes - great snacks, even better conversations!

Registration is now closed

Attendance is free, but registration is necessary. Please sign up all your colleagues who are interested in attending so we can make the proper arrangements.We are looking forward to meeting you!

Date: 17 Nov, 2025 - 17:00-20:00

Location: Budapest, MOL Campus, Dombóvári út 28, 1117

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