At the end of May, Budapest hosted the 2025 Analytics Summit – our fourth annual gathering of data professionals from MOL Group’s Digital Factory and Retail teams. With 38 participants from six countries, this year’s summit was our largest yet. More importantly, it was a celebration of how far we’ve come – and a clear signal of where we’re headed.
Over the past year, MOL Group’s analytics capabilities have reached new heights. Our Data Lake self-service dashboards now support over 1,500 daily users, empowering teams across the Group Retail organization to make faster, smarter decisions.
The analytics solutions aren’t just widely adopted in the business – they’re delivering real business impact, as evidenced by the exponentially growing monetary benefits that reached double digit in million USD by 2024.
The 2025 summit showcased that the standardization and simplification of retail analytics solutions, coupled with organizational upskilling, is key to successfully driving adoption of advanced data capabilities in retail business processes.
Key highlights include:
We’re not just experimenting with AI – we’re operationalizing it for MOL Group’s Retail. Our AI vision is clear: make AI work for the business – intelligently, invisibly, and impactfully.
While we already use AI in various business applications – such as demand forecasting, automated customer segmentation, offer personalization, and summarizing customer feedback – we don’t stop there.
At the summit, we showcased our latest GenAI experiment: “Talk-to-your-dashboard”. This capability will allow business users to interact with the dashboards and data, asking natural-language questions and receiving automated insights and recommendations. It’s already being piloted in one of the most broadly used analytics solutions in Sales & Operations, the Growth Navigator tool, helping Area Sales Managers understand underperformance and take action – without needing to dig through data.
We also shared our AI roadmap through 2030, which includes exciting new business applications we aim to add to our existing or new data products, such as:
This year also marked the launch of the Citizen Data Analyst program – a strategic initiative to further strengthen the data culture in the business teams. Citizen Data Analysts act as the bridge between business and data, performing complex analyses, translating insights into action, and educating peers.
The program includes:
As a result, participants gain proficiency in advanced tools, practice storytelling with data, and contribute to a growing community of data-savvy professionals.
The summit wasn’t just about dashboards and data models. It was about people. Guest speaker Judit Campos, Group Head of Offer Management, reminded us that the real value of analytics lies in “actionable simplicity” – turning data into clear, focused insights that drive change.
We also strengthened our community through workshops, shared meals, and a team cooking session that showcased our ability to create together – whether it’s a great dish or a great dashboard.
The feedback from attendees was overwhelmingly positive, as evidenced by the 4.7 out of 5 feedback score – our highest yet. But the real takeaway is this: MOL Group’s Digital Factory isn’t just building tools. We’re building trust, capability, and a culture of data-driven excellence.
As we look to the future, we’ll continue to innovate – with AI-powered features, real-time data integrations, and even more intuitive self-service capabilities. But we’ll do so with the same focus that got us here: delivering value, empowering users, and making data work for the business in a standardized and seamless way.
