On the 17th of November we organized our very first Digital Factory and Salesforce Meetup, bringing together leaders, partners and innovators to explore how loyalty can drive long-term business growth. The session focused on the evolution of the MOL Move loyalty ecosystem and the opportunities created through technology, service design and cross-channel personalization.
The evening opened with a talk by István Mag, who introduced how loyalty and service design can shape business transformation and why customer experience has become a strategic growth driver across the region.
This was followed by a presentation from Máté Tilk, who showcased the architectural and data innovations behind MOL Move and demonstrated how these capabilities enable personalized and scalable engagement across multiple channels.
A roundtable discussion then brought together Ádám Gyökhegyi, Márton Takács, Máté Tilk, Tibor Horváth and Géza Mátrai. The conversation covered real-life challenges and opportunities in building partner-ready loyalty ecosystems, designing data-driven experiences and preparing for the future of customer engagement.
After the discussion, participants joined an expo session with three dedicated stations:
The evening concluded with networking, giving attendees time to connect, exchange ideas and share insights.
Thank you to everyone who joined us and contributed to the discussions!
We look forward to welcoming you again in spring 2026 for the next Digital Factory event.
