At this year’s forecourttech in Alicante, industry leaders gathered to discuss how data, AI and loyalty ecosystems are reshaping roadside retail. As part of the program, Máté Tilk represented MOL’s Digital Factory and introduced our digital transformation journey. One delegate described it as a “masterclass in scaling digital”, where he showcased how we are building one of the region’s largest digital mobility and loyalty ecosystems.
Why forecourttech matters now
Roadside retail is undergoing one of its most significant shifts in decades. EV adoption, rising operating costs and rapidly changing customer expectations are redefining what a forecourt experience should be. As highlighted in the opening industry debates, the sector faces a dual challenge: boosting efficiency through AI and unlocking growth through digital ecosystems. Operators see clear potential in AI-driven waste reduction, labor optimization and predictive maintenance, cutting down time by up to 70 percent for pumps, chargers and coffee machines according to conference insights.
But this is only part of the story. Data-driven loyalty, EV dwell-time monetization and retail media are emerging as new profit engines. Consumer data shows loyalty members spend 30 percent more in-store and are far more likely to combine fuel and convenience purchases. These trends confirm what Digital Factory has long observed: loyalty is not a feature, it is the foundation of sustainable growth.
Digital Factory on stage: scaling loyalty, scaling impact
In his keynote, Máté Tilk highlighted how our digital ecosystem has grown to more than 5 million active users, powered by the MOL Move app’s embedded payments, gamification and predictive AI-driven personalization. Automated campaign engines already handle more than 100 million personalized interactions, and early subscription pilots (coffee, hot dogs, car wash) show strong promise for recurring revenue streams.
Our ambition is bold: scaling the ecosystem to 10 million users while expanding beyond traditional loyalty features toward a true mobility platform. As the session summary noted, MOL’s journey was seen as a “masterclass in scaling digital”, reflecting our ability to combine user growth, data intelligence and business impact at scale.
The narrative aligned with wider conference themes: digital loyalty is not just about rewards, but about unlocking new profit pools, from personalized offers to cross-service mobility payments. Our work demonstrates how loyalty can evolve into a profit engine, enabling dwell monetization, retail media integration and data-driven decision making in real time.
Industry transformation: where tech meets customer value
Throughout the event, several speakers highlighted that technology is rapidly redefining the forecourt as a multi-energy, multi-service mobility hub. Key insights included:
For Digital Factory, these trends reaffirm that loyalty, personalization and seamless user journeys sit at the heart of the transition. Our approach places people, users, merchants and partners at the center of the experience while using technology to ensure relevance and reliability at scale.
Looking ahead
Forecourttech 2025 confirmed a clear direction for the industry: roadside retail is evolving from a traditional “fuel + shop” model to data-rich mobility ecosystems. Digital Factory will continue shaping this transformation with scalable technology, real-time personalization and a customer-first mindset. The future of mobility retail belongs to those who integrate digital thinking into every journey. As forecourttech showed, that future is already taking shape and accelerating.
