Digital Factory is organizing an event in partnership with Salesforce to explore how loyalty is evolving from a traditional rewards model into a scalable, data-powered Loyalty-as-a-Service approach. The meetup will provide a behind-the-scenes look at the MOL Move ecosystem — now on track to reach 5–10 million customers across CEE — and illustrate how the same principles can be applied beyond retail, including in areas such as sports fan engagement. The evening will also bring together experts from data, design and technology to reflect on the future of loyalty and its cross-industry potential.
Further details and registration are available on the event page:
https://www.digitalfactory.info/digital-factory-salesforce-meetup
